We help businesses invent new digital products

TCS WisdomNext

Mindmax

ContentSquare

Snorkl

An AI agent for debt resolution

Financial services • Startup

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What we do

01 Find new opportunities

We identify new areas for growth that keep businesses ahead of their competitors

02 Create the vision

We turn promising ideas into a blueprint that everyone can see, believe and act on

03 Shape the strategy

We define the roadmap and playbook to take new products to market

How we think

You have every right to be optimistic

Why an optimistic mindset helps us see possibilities others overlook and make massive progress on hard problems

6 June 2025 • 7 min read

Hey Siri, who’s driving now?

Exploring how our relationship with AI is shifting from tools to autonomous peers, and why that future now feels plausible

13 May 2025 • 9 min read

An abstract image that represents the meeting of innovation and incremental improvement

Why innovation stalls in scale-ups and how to break the cycle

Or how to put people like us out of a job

1 March 2025 • 7 min read

Previous clients

Awkward photo of Berst founders James Bates and James Box

Who we are

We’re a UK-based design studio specialising in new product innovation. Drawing on two decades of experience, we help startup founders and corporate leaders identify market gaps and define the vision, business case and roadmap for new products and services.