Designing for AI native products - Part 2
From predefined brand voice to brand personality shaped through interaction
How we think Our latest articles
You have every right to be optimistic
Why an optimistic mindset helps us see possibilities others overlook and make massive progress on hard problems
Designing for AI native products - Part 1
From users learn the system to the system learns the user
Hey Siri, who’s driving now?
Exploring how our relationship with AI is shifting from tools to autonomous peers, and why that future now feels plausible
AI-native experiences and the promise of magical personal fluidity
Why innovation stalls in scale-ups and how to break the cycle
Or how to put people like us out of a job