ContentSquare
CX analytics for the AI era
Clarity and alignment for the next phase of growth
After several acquisitions and with an IPO on the horizon, CSQ, one of Europe's fastest-growing analytics platforms, needed a clear and inspiring vision of the future product to unify their internal teams and inspire new customers.
We partnered with the C-suite and SVP of Design, Jane Austin, to transform their 5-year business strategy into an inspiring product vision and narrative. The work laid the foundation for a new chapter in CSQ’s evolution, recognising the pivotal role AI will play in reshaping the analytics landscape in the years ahead.
Our impact
- Translated long-range business strategy into a tangible product experience
- Defined how AI will progressively reshape the platform for users
- Shaped a customer narrative that centred the vision around real needs
- Helped unify and energise teams at a pivotal moment in the organisation’s growth
A vision that guides today and inspires tomorrow
ContentSquare needed a product vision that could guide what to build next while also revealing where the market is heading. This tension is common in fast-growing organisations: teams want something concrete they can act on now, yet leaders also need a longer-term narrative that shows how technology and customer needs will evolve.
Our role was to bring these two horizons together. We helped define a near-term vision that teams could rally around and start delivering, while also shaping a longer-term story that shows how AI will transform analytics over time. The key was creating a clear bridge between the two so the future felt ambitious, but not abstract.
We then turned this dual-horizon strategy into a tangible product narrative. It gave the organisation a shared understanding of where they were heading, why it mattered and how today’s decisions connect to the more transformative future ahead.
