Georg Jensen
A new digital experience for a timeless brand
A redesigned website and design system for a household name
Georg Jensen is one of Denmark’s most iconic design houses, known globally for its timeless jewellery, homeware and silverware. With a growing international customer base, the company needed a digital experience that lived up to the elegance of the brand and the expectations of a modern e-commerce audience.
We redesigned the Georg Jensen website and created a new set of digital brand guidelines to unify the experience across teams and channels. Our work included an entirely rebooted information architecture and navigation, flexible design system and reusable components to support the brand’s global rollout and future evolution.
Our impact
- Improved both brand perception and conversion
- Wove the provenance, craft and quality of products into the experience
- Optimised for both small and large screens
- Developed a digital design system and reusable component library
- Created digital brand guidelines to support consistent implementation
Working with the Berst team was the best collaborative process I’ve had with an outside agency. The way they integrated with the in-house team meant they quickly understood the problem, solved it, and then delivered a dramatically improved luxury digital experience. This contributed to significant sales growth YOY.
