Meraki

Meraki began as a traveltech spin-out from global operator Kuoni. It set out to serve a growing audience of tech-savvy adventure-seekers who love planning their own custom trips entirely online, a group that had been largely overlooked by traditional travel brands.

Over six weeks, we researched, designed and prototyped the new experience. Working from Kuoni’s London HQ, we developed a set of custom product principles, new information architecture and a responsive visual language. The result was a simpler, more immersive booking journey that worked beautifully across devices and helped Meraki win the 2019 Travolution Award for Best Web User Experience.

Our impact

• Dwell time up by 175%
• Repeat visits rose from 8% to 25%
• Bounce rate reduced by 32%
• Bookings increased by 500% year-on-year