Breeze
Travel that speaks to the senses
Product vision and brand for a new generation of digital-savvy travellers
The Breeze brand was created by Kuoni to reimagine the travel experience for a younger, digital-first audience. Inspired by the iconic locations of film, music and popular culture, the service aimed to make travel feel more aspirational, more intuitive and more personal, all while retaining the trust and quality of a leading global operator.
Having worked with Matt Hodgson on the award-winning Meraki project, we jumped at the chance to bring this new spin-out to life. Like us, Matt recognises that a remarkable brand and intuitive product experience can create strategic advantage in a competitive market. Starting with only a name and early concept, we shaped the brand identity, defined the booking journey and built an interactive prototype to test with real customers, all in just eight weeks.
Our impact
- Created a full brand identity, tone-of-voice guidleines and digital design system
- Defined the end-to-end booking experience and content strategy
- Built an interactive prototype tested with target customers
- Enabled internal teams to confidently move from idea to execution
- Helped Kuoni explore new markets through a spin-out innovation
