Toucan

To avoid irreversible climate damage, emissions need to halve by 2030. Toucan exists to help accelerate that transition by making carbon markets more transparent, accessible and trustworthy. Their platform brings carbon credits onto the blockchain, opening up new opportunities for climate-positive finance and innovation.

Following their successful Seed Round, we worked with the Toucan team and long-term collaborator Heather Atchison to craft Talking Toucan: a clear, practical messaging guide. Designed to help a growing team speak with clarity and confidence, the guide was central to reaching a wider audience and reshaping perceptions of web3’s role in climate action.

Our impact

• Developed a strategic messaging framework for core audiences
• Created a practical, team-wide digital style guide
• Helped shift the perception of crypto’s role in climate innovation