Ditch Carbon
The API for planet-friendly business
A launch brand and website for an emerging start-up
Ditch Carbon is a climatetech start-up founded by entrepreneur and activist Marc Munier. Working with climate scientists and government-approved methodologies, the team developed an algorithm that uses accounting data to calculate company emissions. The result is a SaaS tool and API that help businesses understand and reduce their carbon footprint without the need for expensive consultants or internal sustainability teams.
We partnered with Marc to quickly create a launch brand and website that would bring the product to life. The challenge was to strike the right balance between credibility and adaptability at a stage when the business was still exploring product–market fit. Since launch, we’ve continued to support Ditch Carbon as an advisor as the team expands its reach and builds one of the most comprehensive emissions datasets in the world.
Our impact
- Created the launch brand identity and visual language
- Designed and protoyped the initial marketing website
- Advised on UX priorities for early product-market fit
