Goodery
A local alternative to the big food chains
Investor storytelling and product vision for a mission-led grocery startup
Goodery set out to rethink how groceries reach conscious consumers by building a food delivery service grounded in local supply chains, ethical sourcing and community connection. In contrast to major retailers’ fragile logistics networks, their model offered a more resilient and values-driven alternative.
We worked with the Goodery team during their seed round to articulate the company’s mission, investment opportunity and product vision. The work helped bring clarity to the story, connect it to real-world impact, and strengthen the case for growth.
Happily, Goodery was acquired in April 2021 and we remain shareholders in a growing business that continues to make a positive impact on the local community and planet.
Our impact
- Developed the investor narrative and seed round deck
- Expressed a bold product vision grounded in local supply and ethical values
- Articulated a new business model in an incumbent, logistics-driven industry
